Steve Knipschild

My name is Steve Knipschild; your Chicago based Mobile Marketing, Social Media and website marketing Specialist. I create strategies with business owners on how to apply the power of mobile websites, text message marketing and Social Media such as Facebook, Twitter and Pintrest as well as today’s Internet trends to quickly and effectively establish credibility in your target market, increase your visibility online and assist you to develop relationships with customers and prospects for your business which will ultimately lead to more sales of your products or service.

Have you heard how important Mobile and Social Media is, but you don’t quite understand how it works for your business? Do Blogs, Facebook, Twitter, LinkedIn and YouTube confuse you? Do you wonder if it is just a passing fad? What about QR Codes, and SMS messaging? Confused Yet?

I have some important news for you… Social Media is not just a passing fad. It has actually changed the way businesses communicate and interact with their prospects and clients. Many people believe it is the largest change in communicating since the invention of the printing press. That is good news for you if you are passionate about your products and services and are willing to spend the time necessary to get the word out to your prospective clients or customers. Social Media leverages the power of the Internet and Word of Mouth Marketing, the most successful form of marketing since the beginning of time.

I am passionate about the opportunities that today’s internet including Mobile Marketing, Social Media, and Video Marketing can bring to your projects.

To help you understand what I do to bring to your business up to speed on Todays Internet, be sure to watch my FREE video entitled Social Media For Business. After watching, just give me a call, or contact me through this site to set up a free consulatation.

About Steve Knipschild

Contact Steve Knipschild

Below is a cool infographic I came across today from Social Media Benchmark. It was done in late 2011 with what businesses and marketers thought about the social media growth for 2012. It contains info on who is managing the accounts, how often they post to the different networks such as facebook, Twitter and Linkedin.

What I found interesting is Pintrest is not shown. I believe the primary reason for this, is because that Pintrest literally took off in 2012, growning faster than any social network has in the past.  Check out the infographic and let me know what you think!

Blogs, Facebook, Twitter, LinkedIn, YouTube…?

If you run a small business, you may be confused about some of these tools, and unsure of how to use them to “get the word out” about your products and services. Or perhaps you think social media is just a passing fad – a trivial form of entertainment for teens and adolescents.

In truth, social media sites are changing the manner in which people search for (and find) the products and services they want – and this fact is dramatically affecting the ways that businesses (including your competitors) communicate with clients and customers.

If you are interested in this book it is available for purchase on Amazon.com:  Successful Marketing Today: Using Mobile Marketing, Social Media and Today’s Internet 

Steve Knipschilds Book: Successful Marketing Today

I will be adding a link to receive a few free pages of the book right here on my site in the next couple days!

Jason Spero, head of global mobile sales and strategy at Google Inc., talks about the company’s efforts to help businesses increase their mobile online presence. He speaks with Emily Chang on Bloomberg Television’s "Bloomberg West." (Source: Bloomberg) http://www.washingtonpost.com/googles-mobile-marketing-advertising-strategy/2012/04/25/gIQAZKIrhT_video.html

This cool article by Mashable shows a really interesting Infographic. Here are a few stats, check out the infographic and the article at mashable for more.

More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?

The infographic below, created by Online MBA, breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts.

See the large infographic image here.

 If you haven’t heard, Pinterest is all the rage in 2012.

The statistics, depending on what you’ve read, are staggering.  So what is Pinterest?

Ultimately, it’s a big collage board for the Internet. It allows people to “pin” images (and video, but good luck competing with YouTube) of things they like and want to share with others. These can be anything from funny pictures, professional images, food, places, or the all important “gifts.” If you see an image online, you can “pin it,” categorize it and Pinterest automatically matches back to the site that it was pulled from. From there anyone can repin something, like it or comment on it. The “gifts” angle is where this can pay huge dividends for small (and really all) businesses. There is a gifts tab, sorted by price (and based on the people you’re following) that is searchable at the top of the Pinterest home page. All it takes is a double click on a gift image and voila, you’re transported back to the site of origin for potential purchase. In some ways, Pinterest is another search engine you can be listed on, but consumers decide what is popular, rather than arbitrary algorithms.

Pinterest has learned from Twitter and Facebook by incorporating an easy way for businesses to drive images and traffic to its site. A very simple to install “Pin it” button makes it easy for someone browsing your website to quickly add something to their Pinterest page. For example, if you’re a wedding dress maker and a bride to be likes what she sees on your site, she can easily pin an image that goes back to her page and gets filed under a certain category, such as “gifts” or “things I like.” From there, everyone else can see it, and the chances of it getting shared increase. People can also click on it and be directed back to your site.

At the very least, Pinterest is worth checking out. Hit the site, poke around and see what it’s all about. Like every social networking site, it never hurts to have a familiarity with it and how it works. Whether or not it will drive traffic or revenue is another story and a decision best left to each individual business.

This is a new media I will be checking out to see how it may be able to my clients engage even more with their users. For a test, below is a mobile marketing infographic I “pinned” and then embedded into this post.

So, let me know… have you used Pintrest yet?

This post is about a fantastic social media marketing campaign I was just reviewing. A 2011 use by Diesel with QR Codes and Facebook.  This is surely one of the most impressive ways of gaining promotion through social networking sites I have seen recently. Diesel used Facebook as the tool for this success story. With Diesel being a major fashion brand, they had customers scan QR codes in their stores for particular products, which directed them to a Facebook page where they could click ‘Like’.  By clicking the Like Button, this brought them to lists of other similar items, which ultimately reached wider audiences and boosted the possibility of increased volume and add-on sales in their stores. Taking advantage of Facebook and mobile marketing in combination in such an innovative way led this to be one of the best social media campaigns of 2011 in my opinion.

Today I watched an online seminar by Mari Smith which featured some interesting statistics and input from several top well known facebook marketers. For tonight I’m just sharing a couple quick bits. In the UK, some users interact with Facebook 3 to 4 hours a day! That’s why one of the stats I show in a previous video show such high UK user stats.

It also appears Facebook is going to announce a public IPO (Initial Public Offering) in just a few days. It appears it will be valued at nearly 100 Billion dollars.

One of the most interesting things discused is what the #1 reason businesses avoid Facebook. The answer they gave? Fear of negative comments. My belief is that you should take every advantage to assist that customer or client, and start an open discussion. By doing that, hopefully resolving an issue you can create some of your biggest fans, and probably a customer for life!

Based on an infographic showing several facebook statistics for 2011 a student named Alex created this cool video. Check it out:

Yes… you read the headline correctly! Today in an exclusive interview with Reuters YouTube confirmed over 4 Billion (yes, Billion with a “B”) videos viewed daily. But the statistics go beyond daily video views. According to Reuters, 60 hours of video are uploaded to YouTube each minute, jumping from the 48 hours of video uploaded in May.

They also commented about the new look of YouTube which appeared last month, centered on “Channels,” that’s designed to surface content people want. The update also includes social-networking features to help content hit sites like Facebook and Google+ and go viral. YouTube didn’t say in its Reuters interview if its new site design helped increase video views.