Today I came across this article from ZDNet where Constant Contact CEO Gail Goodman explains how visibility on Facebook, Twitter and other social media can translate into ‘implied endorsement’ for small businesses.
Here ia a brief snippet:
What is engagement marketing?
Gail Goodman: Engagement marketing is a very simple idea. When you connect with the people you already know, your customers and clients, you stay connected to them and you engage them. You send them content that inspires participation, whether that is on Facebook, LinkedIn, Twitter, or via email. When you get them to engage with you, that creates social visibility. It puts you in front of the best qualified prospect pools that you can ever imagine, the social networks of your current customers. … If you can get that customer engaging with you and talking about you, actually, talking with you, you will get visibility into their network. That is visibility with implied endorsement.
You can see the whole article at ZDNet.com